The Indian Wheelchair Tennis Tour uses the power of sport to bring about personal transformation and social inclusion for persons with disability.
Branding
Visual Identity
Launch Comms
Merch
Website Design + Dev
Social Media
Branding Visual Identity Launch Comms Merch Website Design + Dev Social Media
“Wheelchair Tennis as you will see is Tennis”. – Daniel Caverzaschi, No.1 in Spain, No.15 Worldwide.
We brought our A-game to rebrand the organisation and consciously decided to focus on the players love for tennis & determination, rather than their disabilities. Our champion players were at the centre of the creatives telling their story, bringing power to the brand.
We levelled the playing field with an identity that was unapologetic and dynamic to be ready to smash it.
Freelance Project 2018
Brand Strategy & Content
Aparna Subramanyam
Photography
Various professionals
Client
Astha