Cuddles Foundation is India’s only non-profit that helps children fight cancer with holistic nutrition.
Visual Identity
Art Direction
Website Design
Visual Identity Art Direction Website Design
A bold and creative brand built around hope instead of guilt.
Whether we’re talking to the biggest donors or the youngest campaigners, the goal was that every message going out should fill them with optimism and inspire them to join the mission to feed children and starve cancer.
With its fresh, playful visual approach, the website acts as the perfect counterpoint to a tough subject like cancer.
Retainer Project 2021
Brand Strategy
Anisha Gupta
(Social Collective)
Art Direction, Design, Illustration, UI
Shreya Gupta
Copywriting
Joseph Thomas
Tara D’Souza
Web Development
BotBakery
Photography
Selvaprakash Lakshmanan
Suraj Katra