Ijeruka is an African-led media platform for immersive storytelling, education and community experiences that navigate the how, what and why of systemic change.
Brand Identity
Art Direction
Merchandise
Launch Website
Social Media
Brand Identity Art Direction Merchandise Launch Website Social Media
The IdentityAn identity that inspires the belief that change is possible.
Ijeruka means "what lies ahead is greater" in Igbo. To match this edgy vision our animated Logo distorts and rebuilds in waves to mimic the disruption and creation of a new generation and future ahead.
This waves distortion is the inspiration for image treatment in the collateral. Different than the usual. Much like them.
The Concept Communication that reflects a commitment to constantly moving forward and growing together.
Moulded to be dynamic allowing the storytellers, innovators, activists and educators and world builders to take centre stage. The visual device of waves follows through in every designed piece with intention.
The ResultWith a powerful brand look grounded in being unapologetically Afro-visionary, Ijeruka is a movement for hope & for change in a world that desperately needs it.
Freelance Project 2023
Client & Content
Ijeruka
Art Direction + Design
Shreya Gupta
Photography by
Various Professionals + Stock