200 Million Artisans catalyses self-reliance and responsible innovation within India’s artisan economy.
Branding
Visual Identity
Website Design + Dev
Social Media
Art Direction
Branding Visual Identity Website Design + Dev Social Media Art Direction
A dynamic identity to flaunt the breadth of diversity and rich cultural heritage of Indian craft.
The logomark was designed to adapt to different languages. 200 Million artisans is India’s potential, our strategic advantage.
An expressive platform for a volunteer-led Covid-19 response.
The task demanded for a fresh interface to engage artisan-producers, investors, collaborators, patrons and volunteers alike to join a movement to support the craft sector.
Weaving a social presence that helps increase brand recognition and their follower’s engagement.
Custom social media templates were designed for 200M’s different social properties.
With a detailed look that is seamlessly stitched together, 200M can go empower the artisan economy.
Freelance Project 2020
Brand Strategy & Content
Aparna Subramanyam
Web Development
Shreya Gupta via Squarespace
Photographs
unsplash.com + various professionals + 200M partner organisations