Shreya Gupta
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We All Brave Differently

Brave New World Communications is a motley crew, from a wide span of interests, vocations and creative ambitions. So how do you design a unifying visiting card for an organisation founded on individual differences? Every Brave took time to choose one image that represented what “bravery” meant to them in their own lives. The silhouette of the company’s motif was turned into a window for individual expression.
 

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CONVERSATIONAL BY DESIGN

Almost without exception, business card exchanges have led to a conversation about the imagery on each card, and a little bit of personal insight on the person who bears it. For a storytelling organisation, it helps when each introduction starts with a window of storytelling opportunity.

 
 
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PAPER WITH PERSONALITY

Why bother being personal if it's just going to throw information at people? The Braves are a friendly folk and every piece of stationery comes with a touch of the conversational. 

 
 
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CREDITS

Agency & Client: Brave New World
Creative Team: Freeda Lazar & Shreya Gupta