Shreya Gupta
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The Endless Campaign

Everyday new species are added to the UN Red List of Endangered Animals. This campaign provokes human minds to wake up to the challenge of creating a future that is sustainable for the offspring of animals as much as their own. Assuming that only the carcasses of these animals remain, I have designed proactive posters where baby products are made from the skeletons. I’m trying to find out where human’s sensitivities lie. Some may feel negative towards seeing a child in such close proximity to a skeleton. While others may feel for the expired animal. This ‘Campaign’ is ‘Endless’ as the animals now have a shelf life even after expiration. All the artwork is drawn by hand and assembled on Photoshop.

Concept & Illustrations : Shreya Gupta | Personal School Project

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