Shreya Gupta
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Locolatte

Locolatte is an e-commerce website curating accessories that have an edge and are synonymous with one’s everyday style. Aiming to offer something for everyone. The brand resonates with the feeling of a craze of simple measure like a daily shot of coffee in the morning done with a twist. Purchase now at www.loco-latte.com

Branding & Packaging | Freelance Project 2015

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THE LOGO

The identity of the brand was designed to reflect the femininity of the target audience. Locolatte was born to bridge the basics for any fashionista who is looking for a fashion-fix but pronto. The visual aesthetic is a mix of geometric patterns and pastel shades that bring an edgy look blended with a subtle colour palette. The typographic logo shows off the flair and sophistication that the brand aims to reflect the personalities of the quintessential fashionistas. 

 
 
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