THE LOGO
The identity of the brand was designed to reflect the femininity of the target audience. Locolatte was born to bridge the basics for any fashionista who is looking for a fashion-fix but pronto. The visual aesthetic is a mix of geometric patterns and pastel shades that bring an edgy look blended with a subtle colour palette. The typographic logo shows off the flair and sophistication that the brand aims to reflect the personalities of the quintessential fashionistas.
