While re-branding the organisation we consciously decided to focus on the love for tennis as well as the determination and passion of the players rather than their disabilities. We created a stylised tennis ball free from any visual cues of wheelchairs that formed the icon for the logo.
“Wheelchair Tennis as you will see is Tennis”.
~ Daniel Caverzaschi, #1 in Spain, #14 Worldwide
BRINGING OUR A-GAME
The visual identity was created to be dynamic, colourful and unapologetic. The graphic details are inspired from the shapes found on tennis courts and equipment. Our champion players were the centre of the creatives telling their story. We gave life to the organisation through a detailed design exercise that spanned tournament communication, merchandise, a website and social media creatives.