Shreya Gupta
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Indian Wheelchair Tennis Tour

The Indian Wheelchair Tennis Tour (IWTT) has been created to provide opportunities for the physically challenged who are interested in pursuing wheelchair tennis as a competitive sport. IWTT is part of Astha, an organisation that provides a variety of interventions for the physically challenged in India. For more information visit www.iwtt.in

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THE LOGO

While re-branding the organisation we consciously decided to focus on the love for tennis as well as the determination and passion of the players rather than their disabilities. We created a stylised tennis ball free from any visual cues of wheelchairs that formed the icon for the logo.

“Wheelchair Tennis as you will see is Tennis”. 
~ Daniel Caverzaschi, #1 in Spain, #14 Worldwide

 
 
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BRINGING OUR A-GAME

The visual identity was created to be dynamic, colourful and unapologetic. The graphic details are inspired from the shapes found on tennis courts and equipment. Our champion players were the centre of the creatives telling their story. We gave life to the organisation through a detailed design exercise that spanned tournament communication, merchandise, a website and social media creatives.

 
 
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CREDITS

Client: Astha
Brand Strategy & Content: Aparna Subramanayam
Branding & Collateral: Shreya Gupta

Photography by various professionals