Shreya Gupta
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Buna Pelle

Buna Pelle is a luxury leather accessories brand that marries the comfort of great quality products with a unique contemporary aesthetic. Their capsule collections are hand-made by skilled leather artisans in India and envisioned by their expert accessories designers. Shop now at www.bunapelle.com

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THE LOGO

The identity of the brand was designed to reflect the playful attitude of the shoes. Buna Pelle wants to give women in India the same experience of great design and quality that one receives abroad at an affordable luxury price point. The visual aesthetic is fabricated from a mix of geometric shapes inspired by the forms of shoes, weave patterns and embellishments. The monogram is derived by fusing the initials of the brand name. 

 
 
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PRODUCT IMAGERY

The visual language of the geometric graphic shapes were taken into the real world by creating 3D props for the product photography. The colourful props created dynamic backgrounds for the shoes allowing them to be placed at different angles.

 
 

 

CREDITS

Client: Megha Bhuwalka | Founder, Buna Pelle

Photography: Asha Thadani

Identity Design, Packaging & Web Design: Shreya Gupta
Freelance Project | 2018