The identity of the brand was designed to reflect the playful attitude of the shoes. Buna Pelle wants to give women in India the same experience of great design and quality that one receives abroad at an affordable luxury price point. The visual aesthetic is fabricated from a mix of geometric shapes inspired by the forms of shoes, weave patterns and embellishments. The monogram is derived by fusing the initials of the brand name.
The visual language of the geometric graphic shapes were taken into the real world by creating 3D props for the product photography. The colourful props created dynamic backgrounds for the shoes allowing them to be placed at different angles.
Client: Megha Bhuwalka | Founder, Buna Pelle
Photography: Asha Thadani
Identity Design, Packaging & Web Design: Shreya Gupta
Freelance Project | 2018