Besides humans, baboons are one of the few species in nature that possess orthographic processing skills. They can actually learn to recognise words, just like we can. They are active day and night at irregular times. In short, Baboons are natures coders. You’ve probably guessed by now, the brand has a sense of humour. The logo needed to illustrate this instinctive personality that the brand exudes.
THE START-UP JUNGLE
Start-ups face many challenges and predators just like in the jungle, and thus they need useful tools in order to operate and grow. The predators that live in this start-up jungle are personifications of these challenges. Just like the 800lb Code Gorilla is an overly developed MVP with an inflated scope designed to increase your fee.