The logo aims to draw attention to the rising issue of air pollution quality in India by alerting without being alarming. The logo is a typographic unit where the letter 'l' in 'alert' is replaced with an '!' mark to add a graphic and unique touch to the identity.
After the launch of the platform. Air A!ert has accounted for over 40K page views, 25K signatures on Air A!ert campaigns, and 49 petitions started by citizens.